Privacy Policy for The Glass Reef

Effective Date: March 01, 2025

Last Updated: March 01, 2025

At The Glass Reef (“we,” “us,” or “our”), we are committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, theglassreef.net (the “Site”), purchase our handcrafted glass aquarium decorations, or interact with us through our services. By using our Site, you agree to the terms of this Privacy Policy. If you do not agree, please do not use the Site.

1. Information We Collect

We collect the following types of information:

  • Personal Information: When you make a purchase, contact us, or sign up for our newsletter, we may collect your name, email address, billing/shipping address, phone number, and payment information.

  • Usage Data: We collect data about how you interact with our Site, including your IP address, browser type, device information, pages visited, time spent on pages, and referring URLs.

  • Cookies and Tracking Technologies: We use cookies, web beacons, and similar technologies to track user activity. This includes the Meta Pixel, which collects data about your browsing behavior (e.g., page views, add-to-cart actions, purchases) for advertising purposes.

  • Third-Party Data: We may receive information from third parties, such as Meta, when you interact with our ads on platforms like Facebook or Instagram.

2. How We Use Your Information

We use the information we collect for the following purposes:

  • To Process Transactions: To fulfill your orders, process payments, and ship products like our glass corals, sea grass, and anemones.

  • To Improve Our Services: To analyze Site usage, enhance user experience, and optimize our product offerings.

  • Marketing and Advertising: To send promotional emails, newsletters, or display targeted ads through platforms like Facebook and Instagram using the Meta Pixel.

  • Communication: To respond to inquiries, provide customer support, and send updates about your orders or our services.

  • Legal Compliance: To comply with applicable laws, regulations, or legal requests.

3. Third-Party Tracking Technologies (Meta Pixel and Facebook Advertising)

We use the Meta Pixel, a tracking tool provided by Meta, to collect data about your activity on our Site, including page views, add-to-cart actions, and purchases. This data helps us optimize our advertising campaigns on Facebook and Instagram, delivering personalized ads tailored to your interests. Meta may use this information to serve ads on its platforms, and you can manage your ad preferences in your Meta account.

  • Data Shared with Meta: We share certain data (e.g., IP address, browsing behavior) with Meta for advertising purposes, as outlined in Meta’s Privacy Policy.

  • Opt-Out Options: You can opt out of personalized ads through Meta’s ad settings or by adjusting your browser settings to block cookies. For more information, visit Meta’s Privacy Policy (https://www.facebook.com/privacy/explanation).

4. Cookies and Similar Technologies

Our Site uses cookies to enhance your experience, track Site performance, and deliver targeted ads. Cookies are small data files stored on your device. We use:

  • Essential Cookies: To enable core Site functionality, such as navigation and checkout.

  • Analytics Cookies: To analyze Site usage and performance.

  • Advertising Cookies: To deliver personalized ads via the Meta Pixel.

By continuing to use our Site, you consent to our use of cookies as described in this policy. You can manage cookie preferences through your browser settings or by using the cookie banner on our Site.

5. How We Share Your Information

We may share your information in the following circumstances:

  • Service Providers: With third-party vendors (e.g., payment processors like PayPal, shipping companies) to process transactions and deliver products.

  • Advertising Partners: With Meta for ad targeting and optimization through the Meta Pixel.

  • Legal Requirements: If required by law, regulation, or legal process (e.g., responding to a subpoena).

  • Business Transfers: In connection with a merger, acquisition, or sale of assets, your information may be transferred to the new owner.

6. Your Rights and Choices

Depending on your location, you may have the following rights regarding your personal information:

  • Access and Correction: Request access to or correction of your personal data.

  • Deletion: Request deletion of your data (e.g., under CCPA for California residents).

  • Opt-Out of Tracking: Opt out of tracking by adjusting your browser settings, disabling cookies, or using Meta’s ad preferences to stop personalized ads.

  • Unsubscribe: Unsubscribe from marketing emails by clicking the “unsubscribe” link in our emails.

To exercise these rights, contact us at info@theglassreef.net. We will respond within a reasonable timeframe, subject to applicable laws.

7. Data Security

We use reasonable administrative, technical, and physical safeguards to protect your information from unauthorized access, loss, or misuse. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

8. Children’s Privacy

Our Site is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If you believe we have collected such information, please contact us immediately at info@theglassreef.net, and we will take steps to delete it.

9. International Users

The Glass Reef operates primarily in the United States. If you are accessing our Site from outside the U.S., you agree to the transfer of your data to the U.S., where data protection laws may differ. By using our Site, you consent to this transfer and processing.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. Changes will be posted on this page with an updated “Last Updated” date. We encourage you to review this policy periodically. Your continued use of the Site after changes are posted constitutes your acceptance of the updated policy.

11. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us at:

The Glass Reef

Email: info@theglassreef.net

Website: theglassreef.net/contact